In words of anthropologist E.B.Tylor, “Culture is that complex whole which includes knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by man as a member of society.”

There are many definitions of culture and every definition is correct in its own context. There can be many perspectives to understand what culture is, and different meanings can be assigned to it at different times according to its relevance.

Culture is a very broad concept which includes much more than what we can think of. It is something that can be seen as an outcome of the history, mindset and convenience of the society as a whole. It evolves with time with the change in the mindset, thinking, experiences, interests and way of life of the people. culture doesn’t vary from person to person, it changes and shows diversity from group to group or depending on geographical location or origin of people. It is owned and carried forward by the society to their younger generations.

Many things around us, the products we use, the type of clothes we wear or even the type of schedule we follow is the result of the culture in which we are brought up in.  It plays a very important role in design, as except from making a product convenient and easy for the user it has to be designed in accordance to the current culture and trend to be accepted by the user base, as it brings about a feel of ownership and comfort. Therefore understanding present culture is a very big part of understanding the target audience to make the design user centric.