We all buy food items, beverages, everyday objects – but did you ever think of the advertisement on their packages? We think of the bottle design, packaging design, etc but did you ever go through the most important part of marketing in today’s world – Advertising design. Print advertising has always reflected and evolved in symmetry with societies’ cultures and technological advancements. It is very interesting to look at the evolution of advertising design, from the kind of material used to the variety of graphics being used to demonstrate the brand.

Let us have a look at some mark-able designs:

  1. Edo Period Japanese Print Advertisement (1806)

    Japanese printmakers pioneered woodblock printing during the Edo period, as an art form and as a method of advertising. This flyer from 1806 promotes Kinseitan, a type of traditional medicine.

2.  Cadbury’s Cocoa (1896)

The advert for Cadbury’s Cocoa appeared in an 1896 edition of The Illustrated London News. Newspapers and magazines around the world soon copied this commercial strategy.

3. Holeproof Hosiery (1922)

The ‘Roaring Twenties’ were a time of social and cultural dynamism, the era in which the ‘flapper’ redefined modern womanhood, and the Art Deco style reached its pinnacle. All these elements were reflected in the print design of the decade, such as this American ad for Holeproof Hosiery.

4. Commodore 64 (1983)

In the early 1980s, home computers were becoming more and more popular. Advertisers aimed to explain to consumers the differences in specifications of their products, or the differences in price, as in this example promoting the Commodore 64.

5. iPod (2001)

Apple’s launched the iPod media player in 2001 with an ad campaign that rapidly lent the brand a recognizable image. The designs feature dark silhouettes of dancing figures wearing the iPod’s distinctive white headphones.

These were some of the examples related to the evolution of print advertising design. This field develops everyday according to the culture and mindset of their target audience. For example, a company like Coca Cola would like to design an advertisement that relates to the lifestyle of the youth.

                                                                                – Akriti Kaur

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